Sector: Retail & E-Commerce
Service: Data Strategy & AI Integration
Location: Eastern Province, Saudi Arabia

Challenge:
A regional grocery delivery startup sought to enhance user engagement and increase cross-selling opportunities through personalized product recommendations.

Solution:
AyadElm implemented a hybrid AI recommendation engine combining clustering (K-means), TF-IDF NLP, and Market Basket Analysis to analyze customer behavior and preferences.

Results:

• Precision: 85%
• Recall: 78%
• Customer Segmentation: Identified behavior clusters such as organic shoppers and snack enthusiasts
• Impact: Increased cart size and repeat purchase rates by 20%.